REAL ESTATE / LAND / AERIAL
Summit
South Block.
A 2,351-acre original campaign built to make an extraordinary Northwoods landscape understandable through film, photography, aerial production and mapping.
2,351
Original Campaign Acres
203
Photographs
7:40
Property Film
8K
Master Delivery
DELIVERABLES
Photography
cinematic property film
drone production
animated mapping
45-second social reel
8K master
Scale was the story problem.
At 2,351 contiguous acres, traditional listing media could not explain the property by showing isolated features. The campaign needed to establish orientation, terrain, access, water, improvements and the relationship between distant parts of the land.
Photography, aerial work and animated mapping were designed as one system so viewers could move between beauty and information without losing their sense of place.
THE APPROACH
Show the land.
Then explain it.
Aerial images establish scale. Ground photography shows texture and use. Mapping gives orientation. Film ties those pieces together into a property story that can hold attention longer than a conventional listing gallery.
NEXT PROJECT
Sweet Rides
& Sweet Pies.
A 30-minute 8K documentary that carried a small-town event to a million-plus audience.